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AIRENJUKU AIKIDO CLUB

The Challenge

The website was running on Drupal using a very outdated style and was not mobile optimised. I discovered that this was leading to frustrations for the user base as there was an exponential increase in mobile traffic. Because of the outdated webserver it was also increasingly vulnerable to malware and viruses.

The Solution

I proposed migrating the site to a mobile first platform and chose WordPress for the CMS. This allowed me to take advantage of the greater flexibility which WordPress provides as well as gain access to the vast amount of developers who activly make WordPress the best CMS. This move also allowed me to make mobile first as the standard and to update the styling of the site to reflect a more modern design.

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Rebranding

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Website Redesign

Day Turnaround

Amazing Result

Mobile Refresh

The old website was not mobile optimised which meant that the user base was finding it harder to access the information that they needed.

Rebuilt From the Inside Out

Drupal has been unable to keep pace with WordPress and I made the core of the project to migrate to the better platform.

Extensive Demographic Studies

Demographic Studies showed that the user base was increasingly mobile, my redesign catered for this change and took full advantage of modern technologies.
  • Mobile visitors 45% 45%
  • Website Traffic 62% 62%
  • Conversion Rate 26% 26%
  • Email Subscribers 100% 100%

The Results Were Amazing

With the project completed I was able to show that mobile devices visiting the site were increasing, conversion rates were up and I also introduced an effective email marketing campaign with signup available on the site.