AIRENJUKU AIKIDO CLUB
The website was running on Drupal using a very outdated style and was not mobile optimised. I discovered that this was leading to frustrations for the user base as there was an exponential increase in mobile traffic. Because of the outdated webserver it was also increasingly vulnerable to malware and viruses.
I proposed migrating the site to a mobile first platform and chose WordPress for the CMS. This allowed me to take advantage of the greater flexibility which WordPress provides as well as gain access to the vast amount of developers who activly make WordPress the best CMS. This move also allowed me to make mobile first as the standard and to update the styling of the site to reflect a more modern design.
Rebuilt From the Inside Out
Extensive Demographic Studies
- <p>Mobile visitors</p> 45%
- <p>Website Traffic</p> 62%
- <p>Conversion Rate</p> 26%
- <p>Email Subscribers</p> 100%
The Results Were Amazing
With the project completed I was able to show that mobile devices visiting the site were increasing, conversion rates were up and I also introduced an effective email marketing campaign with signup available on the site.